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The Insurance Media Association is pleased to be
participating
as a "media partner" with A.M. Best at their:
3rd Annual Insurance Marketing & Advertising
Summit
Thursday,
11/06/08
New York Marriott Marquis
in midtown Manhattan.
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The Insurance Marketing and Advertising
Summit 2008
The Insurance Marketing and Advertising Summit is
A.M. Best's annual conference for marketers and advertisers seeking to learn
more about reaching the insurance industry and insurance
customers. Speakers include marketers from insurance
organizations, advertising and marketing experts and researchers
into consumer and professional trends and developments.
Location:
Marriott Marquis
1535 Broadway
New York City, New York 10036
(212) 398-1900
Register Now to Attend -
Admission is $249 (reduced to
$199 for members of the Insurance Media Association) and includes
conference materials and lunch. Seats are filling up fast,
so act quickly to secure your place by registering
here.
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Agenda
Highlights
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Thursday,
11/06/08
09:00 AM
Opening: Survey results,
understanding the insurance industry:
Lee McDonald, Vice
President, Communications,
A.M. Best
Company
Steven Schreibman Comes At
You Fast: What's a former marketer
for Victoria's Secret doing in the insurance
industry? At Nationwide, Steve Schreibman is
helping to kick of the country's biggest
life and financial services powerhouse into
high gear through high-impact advertising
and marketing.
Steven Schreibman,
Vice President of Advertising and Brand
Marketing,
Nationwide
Good Sport: How Travelers
Drives Awareness with Through Its PGA
Sponsorship: Travelers and Imre
Communications share the thinking and the
execution behind the Travelers Championship,
a PGA tour event for which Travelers is the
title sponsor. How it works, what's
required, what's the payoff.
Rebranding Insurance
Services: Conning & Co. traces its
roots back to 1912 but it's now in an
ongoing quest to reestablish its name within
the insurance community. Known for its
asset-management skills and research, the
company is now in the midst of a
top-to-bottom branding remake. What's behind
that process, lessons learned from working
inside the insurance industry and how to
penetrate the crowded field for high-level
financial services. Nancy Carini,
director-marketing,
Conning &
Co.
What Drives Personal
Insurance Customers to Shop?: Most
insurance customers renew their policies but
more than a third shop for another carrier
in the last 12 months. That's because of
disappointing service with their current
carrier or some other external factor. J.D.
Power has been studying the factors and
behavior that trigger insurance shopping.
Based on the recent polling of 185,000 U.S.
households and survey of 8,500 insurance
shoppers, this presentation will: reveal the
incidence and dynamics of shopping attitudes
and behaviors; explore the drivers of brand
perception, consideration and avoidance;
examine the decision drivers to stay or
leave a carrier; and present recommendations
on what carriers can do to retain current
customers and attract new ones. Attendees
will receive a complimentary compilation of
management discussions around the topic of
insurance shopping. Jeremy Bowler,
Senior Director,
J.D. Power and
Associates
Presentation by Insurance
Media Association: Alfred M. Best
will be posthumously inducted into the
Insurance Media Hall-Of-Fame as the 2008 inductee at the
Insurance Marketing and Advertising
Summit 2008 to be held in New York City On November 6, 2008.
Walter Podgurski, CEO
InsuranceBroadcasting.com
Reputation Management, the
Next Frontier: As more insurers adopt
enterprise risk management tools for
financial, underwriting and operating
exposures, one often-ignored but highly
correlated risk is reputation. More than
crisis management -- which is usually an
exercise in damage control -- enterprise
reputation management involves examining
internal risk correlations and determining
the possible reputational impacts in
advance. Some are already doing it. Here's
how. Ansis Vallens,
Principal, Signals & Strategies
When the Going Gets Tough,
the Tough Get Communicating: Not
only are insurers at the mercy of mother
nature, fickle markets and the economy, they
face a press and publicly that is openly
distrustful. Two experienced insurance
communicators tell how they've dealt with
communications in crisis.
Gary Kimball,
President, Kimball Communications
Christopher Winans,
Senior Vice President,
AXA-Equitable
Ansis Vallens,
Principal, Signals & Strategies
James M. Peavy,
Assistant Vice President, A.M. Best Company
Publications
Roundtable: What's Driving the Insurance
Trade Press: Tough questions for the
industry's toughest critics.
Gavin Souter, Managing Editor, Business
Insurance
Cyril Tuohy, Managing Editor, Risk &
Insurance
Walter Podgurski, CEO, Insurance
Broadcasting
Lynna Goch, Editor, Best's Review, Best's
Review Magazine
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Register Now to Attend -
Admission is $249 (reduced to
$199 for members of the Insurance
Media Association) and includes
conference materials and lunch. Seats are filling up fast,
so act quickly to secure your place by registering
here. |
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The next generation of communication has been created for the insurance
industry.
What distinguishes this model is the “user-generated” nature of the content.
Members create their own profile, groups, posts, blogs, photos, videos, and
more.
Insurance Campus.org will soon be the largest insurance
networking site on the Internet. It is free to join and you can browse first
before deciding to become a member.
www.insurancecampus.org
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Your Insurance News "Strategic
Relationship" |
"Revolutionizing the
way insurance information is
acquired, shared and
communicated."
Read today's
Insurance Newscast
newsletter - the #1 insurance newsletter in the world -
Subscribed to by over 450,000 insurance industry professionals.
Subscribe to free edition of Insurance Newscast
Unsubscribe / Change E-Mail
If you have an interest in insurance news, blogs, and information, you will want
to know about Insurance Newscast.
Insurance Newscast is your #1 source for insurance news with 40 - 50 stories
included daily. In a typical newsletter, you may find stories on: life
insurance, auto insurance, home insurance, 401(k), pensions, retirement plan,
health insurance, insurance media, benefit plans, insurance regulation,
insurance legislation, financial services, financial planning, business and
commercial insurance, and so on.
Insurance newscast has 20 main stories each day and the other stories are
categorized by industry subject area that includes:
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Healthcare / Benefit Plans
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Other Insurance News / Media
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Insurance Legislation / Regulation / Legal
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Insurance Technology
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Insurance Personnel Announcements
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Insurance M&A / Alliances / Earnings /
Capitalization
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Insurance Meetings / Conferences / Webinars
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Insurance Ratings
Insurance Newscast is available in two editions; a
free edition which includes advertising, and a subscription fee edition that is
advertisement-free.
Insurance Newscast is published Monday - Friday.
For more information about subscribing to the #1
insurance news newsletter, please
click here!
No matter what niche of the insurance industry news
you have an interest in, you are sure to find Insurance Newscast a valuable tool
for staying informed.
Contact
Information:
9221 Ravenna Road, Suite
#D8
Twinsburg, OH 44087
888-282-1765
330-425-8489 fax
330-425-8399 direct
Walt Podgurski, CLU, CES, Chairman & CEO walt@insurancebroadcasting.com
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Michael Flynn, CIO,
michael@insurancebroadcasting.com
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