INSURANCE MEDIA

11/21/09

Dear Insurance Media Association Member,

We are pleased to announce our new IMIM Designation, the Insurance Media Internet Marketing Designation.

This designation is available after successfully completing the 10-part IMIM Course. Here is a list of the course contents:

CLASS SCHEDULE - These are hands-on sessions with each step of what you need to do explained in precise detail. Plus they will be recorded so you can go back and review them as many times as you feel you need to.

• Tuesday - December 1 - Session  1 - Keywords & Your New Website(s)

• Thursday - December 3 - Session  2 - Website Hosting - Using HTML To Optimize Your Home Page For SEO

• Tuesday - December 8 -Session  3 - Creating Your Ad Words Account

• Thursday - December 10- Session  4 - Conversion; Your Landing Page

• Tuesday - December 15 -Session  5 - Your E-Mail Campaign

• Thursday - December 17 - Session  6 - Social (Search) Media Checklist

• Tuesday - January 5 - Session  7 - Press Releases & Blogs

• Thursday - January 7 - Session  8 - Webinars & Tele-Seminars.

• Tuesday - January 12 - Session  9 - Advanced Massive Website Traffic & Conversion Techniques

• Thursday - January 14 - Session 10 - Putting It All On Autopilot

You can see a more complete description of this course including a 1-hour video introduction at www.InsuranceMediaUniversity.com.

10/23/09

Dear Insurance Media Association Member,

The original 2003 vision for the Insurance Media Association was to create a viable networking group of insurance media professionals meeting and exchanging important ideas, information and services. It is time to update that goal and there are two important points I would like to draw your attention to.

There are however, two important points I would like to draw your attention to.

1)

First, the rise of Social Media has offered alternative ways for professionals to interact in an improved fashion in many ways.

For an association providing a great deal of services such as research, training, mentoring programs, etc; a traditional association structure may prove the best arrangement.

An association / social media structure that relies on the concept of “user generated content” offers a different set of advantages; advantages that I think going forward would work best for the Insurance Media Association.

It is with that thought I invite you to transfer your membership in the Insurance Media Association to the Insurance Media Association group at Insurance Campus located at http://www.insurancecampus.org/group/insurancemediaassociation.

There are no fees or cost and there are already 48 of your peers to network with. If you are not already a member of Insurance Campus, you will need to register, but again there are no fees or costs to do so.

I hope you will consider and explore this option and decide there is value in your continued participation via the online Insurance Media Association at Insurance Campus.

INSURANCE MEDIA MANAGEMENT

2)

Second, in lieu of our 2009 annual meeting, I am recommending the “Insurance Media Management” Webinar on November 19^th.

You will receive a separate e-mail in the near future on this event, but here is the short information.

We all know that how we brand products and services and generate marketing leads has been evolving. Previous conventional methods are giving away to Web Development & Programming, Search Engine Optimization, Pay-Per-Click Campaigns, Link Building, Social Media, Audio and Video Production, and more.

Our knowledge, skills and expertise in these areas has to be acquired on the fly because for most of us, they are not areas that we have had formal training in. A gap in some area of expertise could show up at precisely the wrong moment in our business and careers.

This comprehensive Internet Marketing Webinar is something I feel sure you will not want to miss and may help fill any voids in formal training and ongoing self-education. Here is the link to this complimentary hour which will focus on methods for quickly adopting new digital, interactive and communication strategies.